First Pop-up Shop for the Brand to Open in Sydney, Australia, on November 26

KOKUYO Co., Ltd. (Headquarters: Osaka / President: Hidekuni Kuroda) announces that it will launch its global lifestyle brand, HOW WE LIVE, with the brand's official website opening on October 30. Additionally, the brand's first-ever Pop-up Shop will be open at Paramount House in Sydney, Australia, from November 26 to December 20.

In 2021, KOKUYO formulated its long-term vision, CCC2030, aimed at redefining the company's value propositions and strategies while shifting toward becoming a "Work & Life Style Company." As part of expanding its business domain globally under this vision, KOKUYO has launched the new lifestyle brand HOW WE LIVE.

HOW WE LIVE is a lifestyle brand that spans multiple categories, including furniture, stationery, homeware, and art, offering alternative ways of living--diverse options for personal and meaningful lifestyles.

The brand's first Pop-up Shop after the launch will be located in Paramount House in Surry Hills, near Sydney's central district. Paramount House is a multipurpose facility which was renovated from a former movie distribution company's office building. Given the alignment between the brand's concept and the creative culture and lifestyle interests of the area's trend-conscious community, this location was chosen as the ideal venue for the Pop-up Shop.

The theme of the Pop-up Shop is "Cool Friend's Room." It creates a space where visitors can enjoy the experience of discovering unique lifestyle inspiration, as if peeking into a close friend's room. The Pop-up Shop will showcase approximately 330 items, including original stationery, small furniture, and lifestyle goods from KOKUYO, ACTUS (KOKUYO Group's interior retail business), and KOKUYO's directly managed store THINK OF THINGS.

Brand Website URL：how-we-live.design

1. Brand Overview

(1) Brand Name: HOW WE LIVE

(2) Launch date: October 30, 2024

(3) Concept:
"How will we live? Let's live like this - The unit is 'us.'"
In a world where diversity is the norm, we aim to explore how to live authentically, together.
Engage with numerous choices filled with discovery and inspiration within familiar surroundings.
Gather everyone's great ideas and fresh inspirations to expand a creative ecosystem.
Break down the barriers between work and life, and create new values through relationships with local communities.

(4) Brand elements: Products, spaces & interiors, communication

(5) Brand website: how-we-live.design

(6) Official Instagram: https://www.instagram.com/howwelive.design 

 

2. Pop-up Shop Overview

(1) Dates: November 26 - December 20, 2024

(2) Opening hours:
Tue, Wed, Thu: 10:00 - 16:00
Fri, Sat, Sun: 10:00 - 18:00

(3) Closed: Mondays

(4) Location: Paramount House
（55 Brisbane Street Surry Hills NSW 2010）

(5) Area: Approx. 80 m²

(6) Admission: Free

(7) Limited-time online store: online-shop.how-we-live.design 
*Delivery is available only to certain regions within Australia.

(8) Featured products (examples):
In addition to items from KOKUYO, ACTUS, and THINK OF THINGS, the shop will feature products from international interior brands such as TECTA (Germany) and CULTI MILANO (Italy), which are distributed by ACTUS in Japan. It will also offer a curated selection of unique items from Japanese creative brands like POSTALCO and KIGI.

(From top left) WERNER：SHOEMAKER STOOL / THINK OF THINGS：ANY BOX TROLLEY SET S / KOKUYO：FIELD NOTEBOOK / POSTALCO：HANDLE BOX / THINK OF THINGS：CARTON 2.0 /
CULTI MILANO：DIFFUSER STILE / TECTA：D4 FOLDING CHAIR / KIKOF：FLOWER VASE 01

Additionally, the Pop-up Shop will feature exclusive colors of ACTUS's original brand "good eighty%" stools (available by pre-order only).

These stools are designed with a focus on natural materials and minimal aesthetics, ensuring that they can be adapted and used in different forms through various life stages. Three special colors, selected by HOW WE LIVE (Electric yellow, Kelly green, Medium blue), will be offered for pre-order during the event.

[Reference] About Paramount House

Located in the former Paramount Pictures building in Surry Hills, Paramount House is now home to a new generation of businesses including Paramount Coffee Project, The Office Space, Studio Mouvior, Golden Age Cinema & Bar, Heckler, Poly, Paramount House Hotel and Right Angle.

Paramount House（photo by RIGHT ANGLE）

*The information in this release is current as of the date of the announcement. Please note that it is subject to change without prior notice.

* The company name, names of services and products are the registered trademark or trademark of the respective companies.