Sale of a wide range of Vietnamese original Campus Notebooks and stationery for the new school year starting in September
KOKUYO Co., Ltd. (Headquarters: Osaka / President: Hidekuni Kuroda) announces that it will open its first Pop-up Shop in Vietnam for customers to encounter KOKUYO stationery from Japan and original stationery from China, including products planned and developed in Vietnam that are popular with students, at Van Hanh Mall, a shopping mall in Ho Chi Minh City, for seven days from August 5 through August 11, 2024.
Pop-up Shop in India that opened in May 2024
1. Examples of products
(1) CRABIT x KOKUYO collaboration series
Crabit Notebuck is a stationery brand established in 2015, and its notebooks and planners with story-telling illustrations and trendy designs are highly acclaimed among Vietnamese students. The cover design is from the "Land of Too Shy" series, an original design developed through this collaboration.
![sub1_vietpopup.jpg](/insights/sub1_vietpopup.jpg)
(2) KUSUMI series
A stationery series that can be coordinated with popular subdued colors.
![sub2_vietpopup.jpg](/insights/sub2_vietpopup.jpg)
(3) a little special
A series popular with students who prefer texture and naturalness based on the concept of "simplicity, naturalness, and texture."
![sub3_vietpopup.jpg](/insights/sub3_vietpopup.jpg)
(4) Campus Flat Kimochii Notebooks
The notebooks open flat so that it can be spread wide, making it easy to use. There are no shadows or distortions caused by a bulge in the middle, so the pages can be photographed nicely with a smartphone.
![sub4_vietpopup.jpg](/insights/sub4_vietpopup.jpg)
2. Overview of Vietnam Pop-up Shop
Period: August 5-11, 2024, 9:30 a.m.-10 p.m.
Location: Van Hanh Mall Center Hall, 1st Floor,11 Su Van Hanh St., Ward 12, Dist. 10, HCMC
Area: Approximately 40m2
Admission fee: Free
Please see the official Instagram for details.
KOKUYO VIETNAM Official Instagram
https://www.instagram.com/kokuyo_vn/
KOKUYO VIETNAM Official Facebook
https://www.facebook.com/CampusVietnam/?locale=vi_VN
Reference 1) Pop-up Shop Openings in 2023-2024
(1) Malaysia
Period:
1) March 3-12, 2024
2) June 14-25, 2024
Location:
1)the Starling
6, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya,Selangor
2) 1 Utama Shopping Centre
1, Lebuh Bandar Utama, Bandar Utama, 47800 Petaling Jaya,Selangor
Admission fee: Free
![sub5_vietpopup.jpg](/insights/sub5_vietpopup.jpg)
(2) Thailand
Period: October 19-25, 2023
Location:Mega Bangna, Entrance Hall, 1st Floor, 39 Moo 6 Bangna-Trad Rd.,
Km.8 Bangkaew, Bangplee, Samutprakarn,Thailand, 10540
Admission fee: Free
![sub6_vietpopup.jpg](/insights/sub6_vietpopup.jpg)
(3) India
Period: May 6-12, 2024
Location:Lal Bahadur Shastri Marg, Amrut Nagar, Ghatkopar
West, Mumbai, Maharashtra - 400086,Ground Floor (near main entrance)
Admission fee: Free
![sub7_vietpopup.jpg](/insights/sub7_vietpopup.jpg)
Reference 2) KOKUYO Group subsidiaries in Vietnam
KOKUYO VIETNAM TRADING Co., Ltd.
Location (Hai Phong Headquarters):
Room 03,1st floor Administration building,Japan-Haiphong Industrial Zone,Tan Tien Commune, An Duong District, Haiphong City, Vietnam
TEL:+84-225-3743-422/423
URL:https://www.kokuyo.vn/
Business description: Sale of stationery and office furniture
KOKUYO VIETNAM Co., Ltd.
Address (plant/office):Land plot B2-B7, Japan-Haiphong IZ, An Hung Commune, An Duong Dist, Haiphong City, Vietnam
TEL:+84-225-3743-257/259
URL:https://www.kokuyo.vn/
Business description: Manufacture and sale of labels and stationery