KOKUYO Furniture opens Singapore Showroom

OSAKA, Japan, April 18, 2012 －KOKUYO Furniture Co. Ltd ,a KOKUYO Group Company(headquarters in Osaka, President: Hidekuni Kuroda), announced that it opened Showroom in Singapore on 19th April, as a branding hub in the Asian office furniture market, to display office furniture products for overseas markets.

In the KOKUYO Furniture Singapore Showroom we have constructed a showroom space which visualizes the basic People + Design concept of office furniture aimed at overseas markets, centering on Asia, in order to improve KOKUYO’s brand awareness among global and local companies in Singapore, architect’s offices and so forth. The showroom brings together for Asia the various strengths that we have built up in Japan, and it also serves as hub for communications too.
Specifically, the exhibits center around evolved products aimed at the Asian market, including the Airfort office chair, fitted with the world’s first movable air lumbar support, as well as the ‘Softorage’ range of soft closing steel storage products. There is also a history of the KOKUYO Group, a record of all the various design awards that have been won, focusing mainly on office furniture, and displays of the development processes behind the products exhibited. The space is also used as a communication forum for Chinese designers and dealers from across Asia.
At the Singapore showroom we are also exhibiting, for a limited period only, the ‘Cherche Midi’ chair, created by the designer Kiyomi Suzuki, weighing only 960 grams and made of carbon fiber. A limited quantity of these chairs went on sale in Japan at the end of 2011.