Intellectual Property Initiatives

Intellectual property activities

The KOKUYO Group regards intellectual property as an important current and future corporate asset, and will appropriately manage, protect, and utilize such intellectual property, while respecting the intellectual property rights of others. KOKUYO Group’s Code of Conduct Handbook

Collaborating on our global IP strategy

The KOKUYO Group is working to make the most of its intellectual property as its operations expand across the globe. Our corporate headquarters in Japan and overseas subsidiaries hold regular intellectual property meetings to exchange information and take anti-counterfeiting measures in order to better collaborate on our global intellectual property strategy.

We work not only within the Group but also with external organizations and external partners to bolster the fight against counterfeiting.

STOP FAKES Act with IIPPF

As a member of the International Intellectual Property Protection Forum (IIPPF), which works to resolve the problem of overseas intellectual property infringement by taking aim at counterfeiting and piracy, we meet to exchange opinions with other companies and e-commerce operators around the world.

International Intellectual Property Protection Forum (IIPPF)

Examples of anti-counterfeiting measures

We monitor domestic and overseas markets as well as websites, including online sales, and take measures against products that infringe the KOKUYO Group’s rights, such as sending warning letters to manufacturers and requesting platformers to remove such products from their sites.
We are also actively battling counterfeiting outside Japan by seeking administrative enforcement, filing lawsuits, etc. against factories and wholesalers that make counterfeit products. We will continue to take a firm stance against counterfeiting wherever in the world we find it.

■Counterfeit C2 Pen Case

■Counterfeit Mark+ 2 Way Marker

■Administrative enforcement in China

Counterfeit HACOKABE

Counterfeit NEMUNEMU

After discovering counterfeit products being sold on an e-commerce site in China, we located the factory manufacturing the products and sought administrative enforcement. In February 2022, authorities raided the factory, confiscating 248 HACOKABE and 681 NEMUNEMU counterfeits. The manufacturer was later fined.
Information about our anti-counterfeiting activities is also posted on the official WeChat account of our local subsidiary.

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